reel is building a new kind of paper company. One that cares about helping the planet, our fellow humans while providing fantastic and sustainable paper products. They are here to make a reel difference. They use 100% sustainably sourced bamboo with eco-friendly packaging and every roll sold helps fund access to clean toilets for those in need. Their paper is some of the best you’ll find and it’s delivered in a convenient box of 24 rolls that is sustainable. Reel met 8 of 10 of The Conscious Buyer ranking criteria.