Alaffia has redefined the natural products industry through its values of Beauty, Equality and Empowerment, fair trade, and safe, efficacious hair, face and body care. Alaffia is a For Life certified operation by ECOCERT for demonstrated corporate responsibility. Several of their products, including those with a primary base of shea or coconut, are also certified Fair for Life. Alaffia started The Alaffia Foundation with a mission is to empower African communities through the advancement of Fair Trade, education, sustainable living and gender equality.
Alaffia met 8 of 10 of The Conscious Buyer Ranking Criteria.