Beautycounter produces a variety of personal care products.
The Conscious Buyer Criteria Met:
Beautycounter is the leader in the safer skin care and cleaner cosmetics category. The brand drives a national movement for improved transparency and accountability in the beauty industry, including advocacy efforts to update federal regulations that have stood largely unchanged since 1938. They are leading a movement to a future where all beauty is clean beauty. They are powered by people, and their collective mission is to get safer products into the hands of everyone.
Beautycounter met 7 of 10 of The Conscious Buyer Ranking Criteria.